M.I.A's 2010
release "Born Free" features one of the most controversial music
videos of 2010, although in the current political context, the praise
attributed to Childish Gambino's "This is America" would likely also
be applied to Born Free as well, however the controversy at the time, led to
the video being removed from YouTube in the US and UK. Despite this, it received
positive critical reception due to its representation of political turmoil and oppression
and was nominated for “Best Dance Video” at the 2010 UK Music Video Awards.
The
video parallels the Tamil Genocide during the Sri Lankan Civil War with M.I.A
being a Tamil refugee who experienced the full effect of the Civil War, such as
her primary school being shot at by soldiers and being destroyed in a
government raid. It was inspired by footage of Tamil men being killed by the
Sri Lankan army filmed on mobile phones. The video juxtaposes the general
conception of genocide and corrupt governments, by having white gingers as the
group representing the oppressed. This is done in order to convey to white,
western audiences who may be detached from issues like this what it is like in
countries such as Sri Lanka for an oppressed group.
The video
begins with soldiers in an American city (the music video was shot in California)
driving in a black truck. The scene uses lots of mise en scene to signify this
is a police state as well as violence. The black riot guard uniforms, the
shotguns and the somewhat long takes signify the calm before the storm. When
the music kicks in with heavy emphasis on loud, and impactful drums, the pace
of editing dramatically increases. The editing and angles used in this scene
reflect pseudo-documentary style war films, with its handheld style and dramatic
fast pace. The scene features the soldiers raiding a block of flats punching
and beating an overweight woman round the head, ignoring a non-white older man
smoking crack, breaking up and beating an overweight couple having sex, and forcing
a red headed young man into a detainee transport vehicle which is full of other
red haired men. The incremental use of slow motion in this scene along with the
brutal movements that often coincide with the drums has the effect of
increasing the brutal imagery of the action.
The shot of
the bus driving past a mural featuring red headed soldiers, holding guns above
their heads with the caption “our day will come” is a reference to the IRA, and
the shot of the red headed people throwing rocks and glass bottles at the
armoured transport is a reference to the Second Intifada in the Palestine - Israel
conflict. The direct references to real-life groups may be controversial, but
also shows parallels in terms of the music video and recent conflicts between
civilians in paramilitary groups and oppressive governments.
Shots of buses driving into the
desert, paired with shots of the prisoners looking out the windows connotes
isolation and lack of freedom. The shot through the bars in the window is a
powerful shot which conveys the feeling of being trapped. The music halts as
they are driven through a chain link fence, the camera remains outside the
area, connoting the prisoner’s entrapment. Shots of guard dogs barking, soldiers
in full uniform and reaction close ups of the prisoners in fear reflect this.
The guards then brutally pull and lead the prisoners outside of the bus and into
the desert in a row. The use of audio from the video rather than just the song may
show that the message of the video is equally or more important. A young child
is shot in the head with the camera following the movement of the gun in a
close up shot, before going into slow motion. The importance of this shot is
made paramount by the editing choices, the child being shot shows the indiscriminate
nature the oppressive forces treat the oppressed during events similar to the
ones shown. The death of the child adds to the shock value of the scene
dramatically as children are associated with innocence. The child actor who was
shot in this scene described the video as "showing violence to end
violence." Which is shown in this shot in particular as the brutal nature
of it may convince the western population was is happening in other parts of
the world and want to take a stand.
The video ends with a scene of
the other red headed prisoners being forced to run away across an active
minefield and we even see some being blown up. The scene juxtaposes shots of
fast paced editing and fast movements with slow motion, in order to create a
dramatic duality between the violence as well as an eerie sense of peace. Many
of the shots are from inside the soldier’s vehicles which gives the impression
that narratively throughout the video we have been following the soldier’s perspective
– starting with the raid on the apartment. This perspective from the guards is
powerful as it puts the audience in their shoes, and it shows the unforgivable
nature of their actions. The video ends
with a close up shot of a guard from the side looking distressed – this may show
that many individuals acting on behalf of corrupt government authorities are
not at fault, but it is the system and those in power who are to blame,
although this juxtaposes the harshness of the soldiers towards the prisoners
shown throughout the video.
Overall, this video is very
powerful in its protest messaging. The song is somewhat typical of a
traditional protest song with its rock elements and loud, and distorted sound –
while the video was originally criticised for its heavy-handed, unsubtle
messaging, the
brutality of the subject does lend itself to a brutal video. The
extended metaphor of the white red headed people as an oppressed group in
society is effective in its messaging that oppressing people by their physical
features is a fundamentally ridiculous concept. MIA is being honest in her
messaging and is not virtue signalling, as an immigrant from Sri Lanka which
has seen a harsh civil war recently, as well as her as an artist not shying
away from her political opinions in the past.

Another excellent analysis. A downside of this video, in terms of research value, is it's very specific, although we learn some interesting things about perspective - the whole point about making the audience into the antagonist in the issue is very powerful. It makes a case for the artist not appearing in the video at all yet still being representing, however that would be an unpopular concept with the exam board, so beware.
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